The victory of innovation is inevitable!
Why does the president like innovators, and I don't reallyOlga Egoshina, Novye Izvestia, 12.04.2011
The word "innovation" has actively entered the state volapyuk and into our lives (Fursenko's innovative education system, innovative reforms in Serdyukov's army, etc.) Everything is multiplying like in a bad dream – a number of innovators-governors, vice-speakers-innovators, innovators-globalizers, innovators-utilizers, innovators-modernizers ... Honestly, I even saw the "innovative" sanitation on the Web (maybe the dream of the village Kulibin from Ivan Chonkin Voinovich finally came true and learned how to drive moonshine out of shit?)
Therefore, it should not be surprising that, after hearing "innovation" uttered in close proximity, an ordinary citizen of our country reflexively reaches into his pocket, checking whether the wallet is in place. And then he examines the banknotes with about the same expression on his face with which you inspect the contents of a purse after communicating with another charlatan who offers you to take possession of the philosopher's stone or the elixir of eternal life... And having heard about the next innovation from the next high rostrum, the Orthodox are baptized, the rest spit, and no one doubts that taxpayers are waiting for the wiring again. Nihilism has reached the point that if you want to curse some figure, it is not necessary to call him a "goat", but you can simply designate him an "innovator" (fortunately, many define themselves that way).
Strict linguists have called "innovation" a parasite word that has got into our mighty Russian language due to the growing illiteracy of its native speakers. Without attempting to argue with experts on the issue of the emergence of weed words, I would still stand up for the clumsy freak "innovation", with all the growths that it has overgrown. As the usage in the Russian language developed, the word "innovation" was transformed, convincingly analyzed and described by the same linguists.
(Usus, from Latin usus – application, custom, rule, is the use of linguistic units generally accepted by native speakers of a given language – words, stable turns, forms, constructions. The author, the theater columnist "NI", knows this, and we, simple people, somehow remembered the above-used word "volapyuk", and for this we had to climb into the dictionary – VM. :)
According to their observations, "when using almost completely identical words, some kind of substitution of meaning will necessarily occur in one of them." So with "innovation" this replacement of meaning gradually occurred. "Innovation" has now clearly diverged from the twin word "innovation" (or with the words synonymous with innovation or innovation), and has come to mean something that is being implemented by the state.
Innovations in all spheres of life are now being introduced more actively than corn under Khrushchev, with about the same effect and the same enthusiasm of the population.
A modest example from a sphere close to the author. Moscow fans complain that the audience is now being meticulously interested before buying a ticket: will this be an innovative production or can I watch it? It is easy to sigh about the backwardness of the population and set an example for him, well, at least the audience of the festival Avignon. But, firstly, in the year of the most innovative festival program, personally selected by the Belgian innovator Jan Fabre, all the gallantry and tolerance of the French were simply blown away by the wind, and the Minister of Culture personally explained and apologized to taxpayers: they say, we will not give you such an advanced and radial dirty trick anymore! And secondly, the hand does not rise to swear at the "backwardness of the viewer" after she personally shamefully ran away from the door with the sign "innovative dentistry". It became elementary creepy – but how are teeth drilled through the nose?…
"Innovation, modernization, nanotechnology" have now become as unshakable an emblem of state policy as the minted triad under Nicholas I: "Orthodoxy, autocracy, nationality", and enjoy similar love.
However, in that most heinous era, in the deaf and completely non-innovative times, the Russian government somehow did not occur to, say, hold a competition for the most "Orthodox" hyphen, the most "autocratic" hyphen, the most "popular" work of art. In our advanced noughties, everything is organized much more competently and even put on rails. Innovators of all stripes, orientations and directions regularly receive the support of the authorities (all those who do not receive support are not, strictly speaking, innovators). Dissertations are being written on the benefits of innovation in certain areas and innovation as such.
And in the most independent field of the arts – visual – there is even a state award "Innovation", established by the Ministry of Culture and pleasing with a variety of nominations and financial weight.
But even in this Eden, not everything is calm. For example, the main laureates of "Innovation" did not show up at the award ceremony that just took place (and previously demonstratively emphasizing their disinterest). The art group "War", which received an award for the sensational action "X * y in captivity of the FSB" (a 60-meter phallus was painted right on the Liteyny Bridge opposite the windows of the St. Petersburg FSB directorate just a few seconds before the bridge was opened), promised to give all 400 thousand rubles for good deeds: assistance to political prisoners, prisoners of conscience and homeless children. And she said about the award that "it's unpleasant to receive it."
The feelings of the laureates can be understood. When they put you in jail for a protest action, it's understandable (all participants of the "War" have experienced it for themselves). But to get the "Innovation" award for it... here it really becomes uncomfortable, uncomfortable and unpleasant. As if your well-thought-out and long-suffering protest was equated to the trick of a trained poodle.
The ideologist of the combat art group Oleg Vorotnikov (Thief) summed up the day after the ceremony: "A statuette from the clutches of the state will always be unpleasant to anyone, probably all sticky." At the expense of "anyone" – here he got excited, but the word "sticky" in relation to "innovation" was found to the point.
Portal "Eternal youth" http://vechnayamolodost.ru13.04.2011